As we move forward in our life journeys, it is exciting to discover new passions and rediscover passions we once had. We are continually shaping and creating new visions and goals. When we do this, we are looking forward and are seeing many wonderful possibilities. To help you motivate yourself to achieve your goals, consider applying Locke and Latham’s goal theory and Victor Vroom’s expectancy theory.
The basic premise of goal theory is that people can form expectations about the future and strive to achieve them. This way of thinking plays a key role in the development of this theory. Locke and Latham, leading researchers on goal theory, tell us that it allows us to form expectations about the future and that we can motivate ourselves by setting future goals (as cited in Jones and George). Locke and Latham continue to suggest that goals affect behavior in four ways:
To summarize goal theory, consider this formula: Attention + Mobilizing + Persistence + Strategies = Motivation. When all four are high you have maximum motivation to push you to new levels of achievement.
The basic premise of Victor Vroom’s expectancy theory (as cited in Jones and George, 2007) is that an individual’s motivation will be high when there is Expectancy, Instrumentality, and Valence. Let me explain through personal examples.
To summarize expectancy theory, consider this formula: Expectancy + Instrumentality + Valence = Motivation. When all three are high your motivation is at the maximum level to achieve your goals.
Can you visualize new possibilities and new goals to aim for? When you look forward, make sure you have a vision (which is meaningful, inspiring, and motivates you). Then, to help you motivate yourself to achieve your goals, consider applying Locke and Latham’s goal theory and Victor Vroom’s expectancy theory. These theories applied to your goals will drive your motivation to higher levels and help you achieve.
Written by: Bill Davis Bill Davis is an instructor in the Forbes School of Business at Ashford University. He holds a Master’s degree in Organizational Leadership from St. Ambrose University, a Bachelor of Arts in Business Administration from Lewis University, and a Certified Manager Certification from The Institute for Professional Managers. Davis completed sales, human relations, and leadership courses at Dale Carnegie Training. He has over three decades experience working in the beverage industry, specifically for PepsiCo. He has also worked as a consultant for many organizations, advising in subjects like strategic planning, leadership, professional selling, and organizational change.
Resources: Jones, G.R.; & Jones, J.M. (2007). Essentials of contemporary management, (2nd ed.). New York, N.Y: McGraw-Hill Irwin.
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